Founding Team
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Founding Team
Founding Team
Robert O'Sullivan
Co-Founder
Robert developed his perspective through digital marketing, social intelligence, and strategy. After starting at Granite, he spent five years at Olytico working across Ireland's leading brands and global organisations. That gave him a sharper understanding of category behaviour, competitive dynamics, and what drives brand performance.
Oisín Sedgwick
Co-Founder
Oisín brings a rare blend of entrepreneurial experience and brand strategy, having co-founded a health-tech start-up before moving into consumer brand management. His work leading brand and marketing for Black Emerald Irish Whiskey shaped a way of working grounded in commercial instinct, market positioning, and creative decisions.
Robert O'Sullivan
Co-Founder
Robert developed his perspective through digital marketing, social intelligence, and strategy. After starting at Granite, he spent five years at Olytico working across Ireland's leading brands and global organisations. That gave him a sharper understanding of category behaviour, competitive dynamics, and what drives brand performance.
Oisín Sedgwick
Co-Founder
Oisín brings a rare blend of entrepreneurial experience and brand strategy, having co-founded a health-tech start-up before moving into consumer brand management. His work leading brand and marketing for Black Emerald Irish Whiskey shaped a way of working grounded in commercial instinct, market positioning, and creative decisions.