Black Emerald
Irish whiskey gets photographed like it belongs on a shelf. Category research found the gap: nobody was capturing the reason anyone opens the bottle. Black Emerald is catalyst, not trophy.
Barcelona, Spain.
What we did
Category Intelligence
Art Direction
Photography
Specialized
What we did
Art Direction
Brand
User Interface
Motion
Specialized builds bikes that set the standard. Their digital product needed to match. Ride covers e-bike management, performance tracking, auto-recording, Apple Watch, and integrations with Strava, Garmin, and Wahoo. Interface, motion, art direction, and identity delivered as one connected system.
Specialized
Specialized put a Stumpjumper frame through 600 tests before production. They run their own wind tunnel. The digital product answers to that same rigour. Ride sits between the rider, the bike, and every platform they train with. Art direction, interface, and motion designed as one.
What we did
Art Direction
User Interface
Motion
